Microsoft isn't stupid.

Often, the things people enjoy most about games, such as social interaction or physical exercise, have nothing to do with problem solving. But while these other activities might improve a game, they are not essential to the game. When problem solving is removed from a game, it ceases to be a game and becomes just an activity.

Is it OK for Amazon to know every word of every book you’ve read? Are you comfortable with that? Maybe you are. Is it OK to let everybody know you eat Corn Flakes? OK, but then there are certain products you might not want people to know that you’re using.

I jokingly call this convergence of games into reality the ‘Gamepocalypse:’ the moment when every moment of life is actually a game.

Who cares and who doesn’t care about a project, is going to shape the project in a significant way.

The enjoyment of problem solving seems to be an evolved survival mechanism. People who enjoy solving problems are going to solve more problems, and probably get better at solving problems, and be more likely to survive.

You don’t want the office to be a completely relaxing place. You want it to be a vibrant place.

If you are a woman and you don’t understand men, chances are you are thinking too hard.

One of the main things that’s appealing about games is that you know a game can be won. It’s an unusual game that’s impossible to win.

Why is it that big companies fail when the technology changes? It happens in every industry, so what’s the pattern? What are they all doing wrong?